Helsinki, Finland – Wednesday, June 04, 2025: Swappie, Europe’s leading destination for buying and selling refurbished iPhones, proudly announces the appointment of Jussi Lystimäki as its new Chief Executive Officer, effective May 2025. Lystimäki brings more than 20 years of leadership experience across digital platforms and marketplaces.
His association with Swappie began in 2017, when he became one of the company’s earliest investors and board observers. His career includes founding Finland’s largest online marketplace, Tori.fi, and serving as Vice President Europe at Schibsted, where he oversaw several high-growth platforms across Europe. At Adevinta in Barcelona, he launched the global venture arm and led investments into Europe’s top startup hubs. Most recently, he headed Schibsted Ventures, backing over 50 companies across the Nordics in e-commerce, fintech, and next-gen marketplaces.
“Swappie has all the ingredients needed to lead the refurbished electronics category in Europe — a trusted brand, operational excellence, industry-leading quality and growing consumer demand for sustainable tech,” said Lystimäki. “Having supported the company from the sidelines for years, I am honoured to now lead the next chapter from the inside.”
Refurbished Tech Goes Mainstream — Swappie on the Rise
The refurbished smartphone market continues to expand as consumers seek affordable and climate-conscious alternatives to buying new devices. In 2024, Swappie reported €249 million in revenue, up 20% year-over-year. The company also saw a 27% increase in its phone trade-in channel, reflecting the growing consumer shift towards sustainable electronics and the circular economy. As demand for high-quality refurbished iPhones rises, Swappie has strengthened its in-house refurbishment capabilities through cutting-edge automation and a rigorous 52-step refurbishment process — enhancing quality, trust, and speed at scale.
Why Swappie, Why Now?
Jussi Lystimäki first connected with Swappie’s co-founders in 2016, when he noticed a growing demand for secondhand smartphones but also a lack of trust in the online resale market. Swappie’s model, built on in-house refurbishment and warranty-backed quality, offered a solution to that trust gap. Having supported the company early on as an investor and board observer, Jussi now steps in as CEO during a period of fast growth for the industry. The global refurbished smartphone market is projected to grow to $65 billion by 2029, and Swappie is well-positioned to lead that charge by making refurbished tech the first choice for more consumers.
Setting a New Standard for Quality and Circularity
Unlike many marketplaces that simply connect buyers and sellers, Swappie controls every part of the refurbishment process in-house. Every phone goes through a 52-step inspection and is upgraded using automation to ensure consistency and precision. Each device comes with a transparent condition grade, a minimum 86% battery capacity, and a 12-month warranty — giving consumers the confidence to choose refurbished over new. Under Jussi’s leadership, Swappie will continue to scale this model while helping more consumers join the circular economy.
ENDS
About Swappie
Swappie is Europe’s leading end-to-end online destination for buying and selling high-quality refurbished iPhones. Founded in Finland in 2016, Swappie’s mission is to make refurbished tech the new standard. Swappie offers people a more affordable and sustainable way to upgrade their devices with 12-24 month warranty – and cash by selling their old iPhone with a simple and secure sales process.
With in-house refurbishment facilities and advanced processes, Swappie has built a circular tech infrastructure that sets a new benchmark for the industry — showing what the future of sustainable electronics should look like in Europe. Swappie currently operates across Europe, including Finland, Sweden, Italy, Germany, and the Netherlands. The company grew in 2024 with sales of €249M, and since its inception has expanded its team to over 700 people and raised $171M (€149M) from investors.
For more information visit: www.swappie.com.